Rovaniemi 50 cent

Helander Marja

Rovaniemi 50 cent is a small story set in a Nordic shopping mall. In an interior imitating the Ancient Rome, there is almost undetectable reference to the Sámi culture. This clue leads the protagonist to an absurd encounter. 

Production Year
Original Title
Rovaniemi 50 cent
English Title

Rovaniemi 50 cent

Production Countries
Marja Helander (Author), Onneli Sieppi (Cinematographer), Marja Helander (Director), Kevin McLeod (Music), Marja Helander (Script), Jarno Valkonen (Performer), Marja Helander (Performer)
Press Photos

Marja Helander

Born: 1965

Marja Helander (b.1965) is a Finnish photographic and video artist. She graduated from the University of Art and Design in Helsinki in 1999. Her earlier work explored her own identity between the Finnish and the Sámi culture. Helander’s recent photographic work has focused on Northern landscape. The accent of the work is on the postcolonial topics in the Sámi area, focusing particularly on the global mining industry. The encounter between nature and mankind is not harmonious, but destructive. On the other hand, her video works are playful, exploring the contradiction between the traditional Sámi way of life and the modern society. Her recent short film Birds in the Earth won the Risto Jarva Prize and the main prize of the National Competition at Tampere Film Festival 2018. Marja Helander has participated in solo and group exhibitions and her works have been acquired for various public collections in Finland and abroad.