An elderly lady pushes the limits of customer service at an up-market department store by continuously requesting announcements for interesting-looking men.
actors (stage artists), architecture, audio announcements, candid camera, customer service, department stores, documentary films, experimental films, Helsinki, human relations, humour, information points, older people, performance (art forms), persuasion, scam, urban space, women
Pilvi Takala (Author), Pilvi Takala (Director), Aulis Nykvist (Assistant), Gunnel Hanén (Assistant), Sara Vallioja (Assistant)
Pilvi Takala (b. 1981) lives and works between Berlin and Helsinki. Her video works are based on performative interventions in which she researches specific communities in order to process social structures and question the normative rules and truths of our behaviour in different contexts. Her works show that it is often possible to learn about the implicit rules of a social situation only by its disruption. Her work has been shown in MoMA PS1 and New Museum, Kiasma, Palais de Tokyo, Kunsthalle Basel, Manifesta 11, Witte de With, and the 9th Istanbul Biennial. Takala won the Dutch Prix de Rome in 2011 and the Emdash Award and Finnish State Prize for Visual Arts in 2013.