BYTES FOR SALE
Seminar on Current Trends and the Future of Buying and Selling Media Art
Location: Kiasma Contemporary Art Museum, Helsinki
Time: Friday 19.10.2018, 10.00-16.00
The event is free of charge and will be held in English.
Media art presents unique challenges and opportunities for its sellers and collectors. New approaches and skill sets are often called for in the buying and selling of media art.
This seminar brings together major collections of media art, researchers and galleries with novel approaches to selling and producing media art works. The seminar showcases their practices and discuss current trends and projections for the future of buying and selling media art.
What paths are used to buy and sell media art today and in the future? What are major collectors of media art looking for in their acquisition process? What will be the role of the gallery in the media art scene of tomorrow? These themes and more are discussed during the day through presentations, Q&A sessions and panel discussions.
The seminar will also present the results of an ongoing project by AV-arkki to chart the skills and attitude of Finnish galleries towards the selling of media art and to create practical tools to aid to facilitate the sales process.
10:00–10:15 Coffee & registration
10:15–10:20 Welcome speech: Hanna Maria Anttila, director, AV-arkki
10:20–10:40 Kati Kivinen, chief curator, Kiasma Museum of Contemporary Art, Helsinki
Introducing the biggest collection of media art in Finland. Kiasma has been a major influence in media art sales practices in Finland. Chief curator Kati Kivinen talks about the position of media art in the Kiasma collection and how she sees it developing in the future – and about the needs of a buyer of media art in the acquisition process.
10:40–11:00 Kati Åberg, producer, AV-arkki, Helsinki
Presenting the findings of a project to chart the skills and attitudes towards media art of Finnish galleries. Producer Kati Åberg will also introduce the new tools created during the project to help manage the copyright of music in media art productions and to create sales agreements suitable for media art.
11:00–11:40 Pau Waelder, researcher, curator, Spain
Presenting new practices in selling media art and reflections on the future of media art and the art market. In his presentation, Pau Waelder will also showcase the strategies developed by artists in order to distribute and sell their web-based and digital art works and discuss new resources such as NIIO, an online platform for curated video and digital art.
11:40–12:00 Morning sessions Q&A
Time for a few questions about the morning’s presentations.
12:00–13:00 LUNCH BREAK
13:00–13:20 Susanne Touw, media curator, Goetz Collection, Munich
Media curator Susanne Touw introduces one of the biggest collection of media art in Europe and talks about the position of media art in the Goetz Collection and how she sees it developing in the future. Also about the trends that she sees in the international media art market.
13:20–14:00 David Gryn, director, Daata Editions, London
Daata Editions commissions artist digital media including; video, sound, poetry and web. Director David Gryn will talk about the philosophy and practices of this novel (in his view ‘normal’) approach to selling media art, which includes not only online sales, but also collaborations with art fairs and events around the world. How does he see the international art world developing and the role of galleries for digital media art in the future?
14:00–14:20 Coffee break
14:20–15:00 Kelani Nichole, director, Transfer Gallery, New York
Kelani Nichole discusses the emergence of the ‘networked avant-garde’ in the art market, and the ways the art world is shifting to support contemporary artistic practice. She will share techniques and experiences from her work at her experimental gallery, TRANSFER, where she has produced over 60 exhibitions featuring new formats of contemporary art since 2013, along with insights from her role as director of The Current, a non-profit museum collection rethinking patronage in contemporary media art.
15:00–16:00 Panel discussion with all participants. Moderator: Saara Hacklin, curator, Kiasma
Panel discussion of all the participants on the themes, which have come up during the seminar. We also invite the audience to ask questions of the presenters.
Kelani Nichole, director, Transfer Gallery, New York
Kelani Nichole is a design strategist and exhibition maker based in New York. She consults for technology clients and startups, and founded TRANSFER, an experimental exhibition space in Brooklyn. Nichole specializes in challenging variable media artworks: she designs exhibitions in the home, gallery, and art market contexts. In 2018 Nichole began serving as director of The Current, a non-profit collection of contemporary media art with a radically participatory patronage model.
David Gryn, director, Daata Editions, London
David Gryn is the Founder and Director of Daata Editions, Artprojx, Strangelove Time Based Media Festival and in 2018 David is Curator of Film, Sound and Technology at If So, What ? San Francisco, Independent NY, Digital de Suite at Ace Hotels, MIRA at Art Rio and EXPO Sound at EXPO CHICAGO. From 2010-2017 David was Curator of Film & Sound at Art Basel in Miami Beach.
Daata Editions commissions artist video, sound, poetry and web. Limited edition artworks can be viewed and acquired as digital downloads.
Pau Waelder, researcher, curator, Spain
Pau Waelder is an independent art critic, curator and researcher who has written extensively on the selling and collecting of media art and the interactions between new media and the art market – also the subject of his PhD thesis. He has given lectures about his research and his work as curator in symposia, conferences and new media festivals around the world. Currently he is also the editor of the Media Art section at art.es magazine.
Susanne Touw, media art curator, Goetz Collection, Munich
Art historian and curator Susanne Touw has worked since 2006 for the Goetz Collection in Munich. Since 2011 she has been responsible for media art at the collection..She has curated various exhibitions and written texts on media art and contemporary art.
The Sammlung Goetz is an internationally renowned collection of contemporary art located in Munich, Germany. One of the collection’s main focuses is time-based media such as video, film and multiple projections. The Goetz Collection has one of the largest video collections in the world.
Kati Kivinen, chief curator, Kiasma Contemporary Art Museum, Helsinki
Kati Kivinen has been working as a curator at the Museum of Contemporary Art Kiasma since 2003, as Chief Curator for Collections since 2017. Kiasma has the largest collection of media art in Finland and they have been pivotal in introducing good practices regarding media art collection to the Finnish art scene. Kivinen’s recent co-/curatorial projects at Kiasma include There and Back Again: Contemporary Art from the Baltic Sea Region (2018) and ARS17: Hello World! (2017). She has also curated solo and group exhibitions, both at Kiasma and and independently in other venues. From 2011 to 2017 Kivinen was a board member of IKT – International Association of Curators of Contemporary Art.
Kati Åberg, producer, AV-arkki, Helsinki
Project coordinator Kati Åberg from AV-arkki will reveal the results of a project to chart the skills and attitude of Finnish galleries towards the selling of media art, including the resources created during the project to aid to facilitate the sales process of media art. www.av-arkki.fi
The seminar is primarily aimed at those working professionally in the sales or collecting of media art, for example galleries, collections and producers of media art. Sign up for the seminar at: https://fi.surveymonkey.com/r/Bytesforsale
The seminar is organized by AV-arkki, the Centre for Finnish Media Art in collaboration with Kiasma Contemporary Art Museum and Frame Contemporary Art Finland. Other project partners are Helsinki Contemporary and Kuvasto. The seminar and the project is funded by the Ministry of Education and Culture and Alfred Kordelin Foundation.