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Primus Tempus

Reorganized fragments of television commercials create an illusion that is different from the original clips. The images are still enchanting and appealing, but lack a direct connection to the product. The context and interpretation become more vague and open.

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English title / Primus Tempus
Teoksen nimi suomeksi / Primus Tempus
Original title / Primus Tempus
Keywords / body image and culture, media, advertisements, food
Type / Single channel
Genre / Installation, experimental
Country / Finland
Picture ratio / 16:9
Duration / 00:05:17
Sound format / Stereo
Year / 2014
Cast / Jari Suominen (Composer), Azar Saiyar (Director), Joonas Kiviharju (Producer), Azar Saiyar (Producer), Petra Virtanen (Producer), Azar Saiyar (Editor), Valtion valokuvataidetoimikunta / - (Funder), Uudenmaan taidetoimikunta / - (Funder), Azar Saiyar (Script), Azar Saiyar (Author)
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